Content Marketing and why it is important for your business

Marketing for your business in most people’s eyes has always involved spending money. With the advent of the Internet, it has opened up new opportunities to market yourself and your business to your customers, without cost.

How is this possible and does it actually work you ask? The answer is most definitely and it just takes some of your time and knowing what your market needs.

Key to this whole concept is knowing your market – that is the core and then adding massive value to that market.

The way in which you approach content marketing will determine how successful it is going to be. This is not something that you just do once or for a month and then expect huge returns. This needs to become part of your business strategy and be entrenched in the minds of everybody working in your business and you, as the brain behind the strategy.

What is content?

Content is both information and communication and needs to show the following:

  • freshness
  • readability
  • relevancy
  • usefulness of the information presented
  • the manner in which it is presented

Content is the glue that makes a website attractive to your readers/customers and makes them want to share the content and return for more.

Content is a way in which a business can ensure that they add value to their clients by solving a problem and providing them with a solution. This will build loyalty and when you have something that you would like to sell it becomes a no brainer for the client to buy from you.

Why is it important ?

Content marketing is important for many reasons and it is a vehicle by which you as an organisation can build your credibility or brand to show you are the best in the industry. This applies both to a personal brand and a business brand.

Here are some of the main reasons to take into consideration:

  • In most cases its free ( just takes your time).
  • It sets you up as the “expert”/ go-to person in your industry.
  • It can bring your team together and give your business a common vision.
  • Your business adds massive value back to your market and when you have something to sell – it becomes a given who your customers will buy from.
  • It makes your business real. People relate to people and this is the way in which you can become “Real”.

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Types of content

Content can be presented in many ways and this you need to explore and find what your target market resonates with more and then supply them the content in that format. This is very much determined by who your target market is and where they hang out.

Here are some ideas to get you started:

  • Infographics
  • Social media posts
  • Images
  • Guides
  • Ebooks
  • Videos
  • Podcasts
  • Book Reviews
  • Lists
  • Check sheets
  • Articles
  • White papers etc.

The key is to solve a problem that your target market is experiencing, through your content, then you will build a very loyal fan base. Thereafter when it comes to sales – it becomes easy.

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Kick off 2016 in high gear, make content marketing a part of your business strategy and become the go-to person in your industry without fail!

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